Luigi Giordano

Not far from the centre of Barbaresco, among the hills that border the sinuous Tanaro river, the Luigi Giordano estate was founded by Giovanni Giordano in the 1930s. The Italian wine world was going through profound changes and challenges then. So, after having grown and sold grapes for most of the estate’s existence, Giovani’s son, Luigi decided to vinify the grapes himself from 1960. His decision to highlight the potential of the terroir and go down the path of quality winemaking paved the way for many other Barbaresco producers of his time. 

Today, it’s the only fifth-generation winery owning vineyards planted in some of Barbaresco’s most prestigious crus, including Asili and Montestefano, and Cavanna. The Cavanna cru epit- omises Luigi Giordano’s hands-off winemaking style and constitutes the only (a monopole) single-vineyard cru of its kind on the market. Nowadays, the estate is run by Luigi’s daughters Silvia and Laura, assisted by Laura’s son, Matteo Rocca. It boasts over 7 hectares of vineyards, most dedicated to “denominazione di origine” status Barbaresco. Matteo cultivates traditional local varieties. You’ll find the noble Nebbiolo, its generous counterparts, Dolcetto and Barbera, along with Freisa and more recently Arneis, the only white and one of the most popular Piedmontese whites on the international wine scene. 

Matteo’s ambition is guided by a deep respect for his grandfather’s elegant and loyally traditional style. Long maceration time on skins and maturation in large botti are the defining features of wines that gain in definition and detail every year, continuing to hon- our the impressive sites they hail from.